"What are the key elements to successful public relations?"
I think that picking your targets is the most important key to public relations. You have to be able to sell your product, wheter it be a person or an actual product. If people dont want to buy it then your out of a job. Then actually making people aware of the project is anther key elements in public relations. If people dont know that a product is being sold then there is nothing to be bought. Actaully making people want to buy your product is difficult too.
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